About
About Alex

You know AI matters. You're using it for advice, for drafts, for ideas. But you can feel the gap between what's hyped and what's actually working in your business. That gap is where I operate.
I've been building digital technology since the late 90s — agency teams in London, early-stage startups (Idibu, Cooltra, Hailo) through to enterprise and government clients. The last three years I've been deep in AI transformation R&D, building the agentic systems and automation workflows that most people are still just talking about. I build the tech. I also speak plain English. That combination is harder to find than you'd think.
The approach is straightforward. A free AI audit to find the gaps and measure your readiness. A 30-minute call to align on what matters. I prepare a workshop plan, we refine it together, then a full workshop day that leaves you with clear priorities, working automations, and a team that knows what to do next. If it fits, I'll deploy managed agents that keep delivering after I'm gone.
I'm not on 24/7 call. I don't sell magic wands — real results require your team to put the work in. If you're a founder ready to genuinely leverage AI, not just talk about it, you'll get straight answers and outcomes that stick. Connect on LinkedIn.
Expertise
Key Skills
AI Strategy & Delivery
- AI Readiness Audits & Roadmaps
- Agentic Workflow Design
- Custom AI Solution Development
- AI Stack Advisory & Procurement
- Automation Architecture
Workshop & Enablement
- Rapid Strategy Workshops
- Team AI Upskilling
- Executive AI Briefings
- Technology Roadmapping
- Build vs Buy Analysis
Technical Leadership
- Systems Architecture & DevOps
- API Design & Integrations
- Cloud Infrastructure (AWS/GCP)
- Full-Stack Development (Go/React/TS)
- Digital Transformation
Career
Work History
Head of Design & Tech
Holt Seafood · Sydney/BarcelonaCore operational leader driving technical infrastructure, automation, and compliance. Architected the CRM database automating supply chain, shipping, certifications, and order tracking.
Co.Founder / Digital Director
Blended Creative · SydneyCo-founded a boutique digital agency delivering end-to-end branding and digital creative for clients across Australia, Asia, the UK, and Europe.
Digital Technical Director
Exposure · LondonLed design, technical scoping, and client pitch processes. Managed recruitment, production teams, and directed AR and mobile app development. Brands included Dr. Martens, Vodafone, Heineken.
Technical Lead & Interface Designer
idibu · BarcelonaStrategy and full-stack build for a job multi-posting system. Information architecture, UX, and product delivery from concept to launch.
Co-Founder / Creative Technical Director
AnticlockwiseCo-founded a digital studio. Business development, project strategy, team direction, and hands-on implementation across client projects.
Web Designer & Lead Developer
Motive · SydneyResponsible for the Australia and New Zealand web presence of Sun Microsystems. Full lifecycle web development for enterprise clients.